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ART Practitioner Corner
Step 1: Build Physician
Trust
Step 2: Educate Your Patients
Step 3: Provide Exercises
Step 4:Send Treatment
Completion Letter to Physicians
Step 5: Thank the
Patient!
Step 6: Referral Tracking
Database
Read
more about our new book - Release Your Pain
Order
Release Your Pain
Online
at special discounts!
OR
Fax
or
mail
your order directly to Rowan Tree Books
OR
Phone us at
403-241-3772
and place your order over the telephone!
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Home
>
Practitioner
Corner
>Step2-Educate Patients
Step 2: Educate Your Patients
Informed patients are your best
source of new patient referrals!
Click either image to
view
a
PDF
of
the
New Patient Letter
.
Click here to download a
customizable
Microsoft
Word version of the
New
Patient Letter
.
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Download
this Microsoft Word Template to your PC.
-
Click to download this Microsoft Word document
to your personal computer. The filename is
RYP2-PatientComplimentaryBook.dot
-
Choose
File>Save
and save the file
with the filename:
RYP2-PatientComplimentaryBook.doc
Customize the Template.
-
Open the downloaded document in
Microsoft
Word
.
-
Customize the document to reflect your clinic
identity by changing:
-
Your Company Information.
-
Phone and Fax.
-
Email address.
-
Choose
File>Save As
to open the
Save
As
dialog box.
-
Choose
Document Template
from the
Save
As Type
drop-down list.
-
Click
Save
to save this customized template
to your
Templates
Directory.
Create a New Patient Document
-
Start Microsoft Word.
-
Choose
File>New
.
-
Select the
RYP2-PatientComplimentaryBook.dot
template from the list of templates.
-
Click
OK
.
-
Word will create a new file
using this template.
-
Enter your patient information into this new file.
-
Choose
File>Save
to save your changes.
-
Choose
File > Print
to print your letter.
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Step 2
- Educate Your Patients About Active Release Techniques!
Build their confidence in this technique
and in your abilities!
Just because you achieve excellent results with ART
procedures does not mean that your patient will refer their family and
close friends to you. They first have to
trust
you, and the only
way they will trust you is if they understand what it is you are doing.
Informed patients will refer friends,
colleagues, and family to you.
Patients who understand how and why
ART is so effective will always be a powerful referral source!
In today's information rich world, patients
expect to understand
what
is being done,
why
its being done,
and
how
results are being achieved. They need this information
to
TRUST
the technique and its practitioner.
When patients understand…they
TRUST
.
And when they trust …then, and only then, will they consider sending
their valued friends, family, and colleagues to see you.
Much as we would like to, very few practitioners
can spare the time required to sit down and have long, extended chats
about the benefits of ART with all of their patients.
Not to worry…
you can keep
your patients informed…without sacrificing all your time! We do this
all the time at our clinic, by using the following very effective procedure.
(And yes…it works, in fact, it works so well that you may well have
to take on more Associates to keep up with your patient load. We did!)
Here's what we do!
-
We give each NEW patient a complimentary copy
of the book
Release Your
Pain
. This book is an extremely powerful tool for educating
patients about the benefits of ART!
Encourage them to read this book!
-
The book's
easy-to-read
format and language
leads them logically through the causes and problems of RSI injuries,
cumulative trauma, and how ART works to resolve these.
-
Real case studies
help them to see how similar
injuries were treated with ART.
-
Beautifully illustrated diagrams
help them
to visualize exactly which soft-tissue structures are being treated
and why!
-
Exercises
at the end of each chapter help
them to work with you in preventing these conditions from re-occurring!
-
With each complimentary copy of the book, include the
cover letter that we have attached to this e-mail. Open this cover letter,
and review it now. This letter is an elegant overview to ART, it lists
many of the conditions that you can help to resolve with ART, and reminds
your patient about all the benefits they receive by seeing you!
-
At their next appointment, ASK THEM if they have any
questions after reading the book! Now that they are already informed
about the technique, and its benefits, their questions will be more
specific, and much less time-consuming for you to answer! Your answers,
in conjunction with the information in Release Your Pain, will increase
their TRUST in ART and in what you do for them!
Best of all your patients will now be able to explain to their friends
and family just what ART is, and why it is so effective. And they can
share this book with anyone who asks questions, again spreading the
word about your practice!
But…
do not
ask for referrals
at this time!
You are still building trust!
Stay tuned though…for the ideal time to ask for
patient referrals.
Try these steps out , encourage your patients to read Release
Your Pain, and help them to understand the power of ART. Watch your referral
base GROW as they learn to TRUST both you and Active Release Techniques,
and as they talk about their discoveries with their friends!Wishing you
all the best in your practice!
Dr. Brian Abelson DC, ART
CEO and Founder - Kinetic Health
To help you
achieve your goals, we offer special discounted rates of up to
30%
off
the list price, for larger orders of
Release Your Pain
.
See our secure shopping cart at
www.releaseyourbody.com
for more details.
You don't have to recreate this
Patient
Letter
. Just download the letter from this page. (You can then customize
this template with your clinic details!)
Now just give this letter to each new patient, add a copy of
Release
Your Pain
, and you are on your way to rapidly increasing your
patient referral base!
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